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Academic Writing "Peet's Coffee and Tea"

 Academic Writing «Peet’s Coffee and Tea» Article

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Peet's Espresso & Tea

Coffee culture is the " art of enjoying espresso in a relaxing atmosphere” (Elton, par. 1). Coffee had been Americans favourite beverage since yearly years. Coffee may not be so popular devoid of Starbucks restaurants which represents the American coffee lifestyle (Elton, par. 1). Yet , Alfred Peet introduced initially gourmet coffee in the united states before Starbucks was established (" Starbucks”). Alfred Peet was born and spent my youth in Netherlands, where his father a new coffee business (" Foreign Directory”). Following your Second World War, Peet moved to Indonesia where he worked and discovered the tea trade (" International Directory”). When he arrived at America, this individual understood how poor was the coffee top quality in America although it was a abundant country (" Alfred Peet”). Peet a new brilliant thought to start fresh gourmet coffee organization and opened his 1st store in North Berkeley, California; consequently , he began to blend his own dark roast beans. Peet's Espresso & Tea spread quickly among people and be popular as its fresh and high quality goods (" Alfred Peet”). Peet more emphasized " quality over quantity and the roasting of good beans” instead of opening new stores (" International Directory”). Alfred Peet was a great adorable business owner as his developing the coffee lifestyle and employing creative ideas to market his products; additionally , retaining strong human relationships with his clients, partners and employers helped the company to grow and expand; furthermore, his determination to provide the finest and finest quality coffees produced the company even more admirable (Boone and Kurtz 608).

Alfred Peet was obviously a successful entrepreneur, a business innovator who will take risk to " seek a profitable opportunity” and focuses on own new company prospect and development (Boone and Kurtz 185). In 1966, this individual created his new business and started to promote his own brewd dark roast espresso beans at his first store which was located at Waknut and Grape vine streets in North Berkeley...

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