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Research about Repositioning with the Hong Kong Water Park Company

 Research about Repositioning from the Hong Kong Marine Park Firm Essay

Study on transfering of the Hk Ocean Playground Corporation – Revised Graduation Proposal

ofto 50346885

Analysis on transfering of the Hong Kong Ocean Park Corporation Modified Graduation Pitch

School of Creative Mass media, City University or college of Hong Kong Student Identity: Student No .: Principal Consultant: Second Expert: Date: To, On Entertaining 50346885 Mr. Philip Shelter Miss Jacqueline Liu 23 October, 2003.

1

Study on repositioning of the Hong Kong Ocean Area Corporation – Revised College graduation Proposal

ofto 50346885

Material

Cover Contents

1 two

Introduction Goal Approach Working Schedule Products List

3 4 a few 6 several

2

Research on transfering of the Hk Ocean Recreation area Corporation – Revised Graduation Proposal

ofto 50346885

Introduction

The Hk Ocean Area, a travel node intended for both regional and offshore visitors, offering entertainment and a practice of animals conversation for more than 30 years. The Water Park, which usually famous in its globally-recognized oceanarium and a diverse range of activities, faces the ongoing economic recession in Hong Kong these years. The establishment from the Hong Kong Disneyland in 2006 further intends the position in the Ocean Recreation area. Thus, this is a crucial a chance to strengthen where it stands in the market.

three or more

Research in repositioning of the Hong Kong Water Park Company – Revised Graduation Pitch

ofto 50346885

Objective

The project should analyze the threats that challenge the Ocean Park's position. Advices about how to reposition it could be given.

four

Research upon repositioning of the Hong Kong Sea Park Organization – Modified Graduation Pitch

ofto 50346885

Approach Term 1: Exploration Data can be collected by way of three different methods in order to have a thorough analysis of the Ocean Area. Documents (from newspaper, the web, reference literature and annual reports) Selection interviews with the representatives in the Water Park Questionnaire to neighborhood and offshore visitors from the Ocean Area.

Phrase 2: Analysis Evaluation would be based upon the research findings in Phrase, and recommendations about the possible method to shift the Sea Park will be made in these part of the statement.

Phrase several: Production of the Ocean Park promotion bundle One of the recommendations for repositioning the Ocean Park in Term 2 would be executed.

your five

Research upon repositioning in the Hong Kong Water Park Organization – Revised Graduation Proposal

ofto 50346885

Working Routine

Date

Explanation

Estimated period

Sep the year 2003 –

Study

5 several weeks

mid-Jan 2005

9 Jan 2004

Kind submission of kit required

--

Jan 2005

Location search of the Sea Park

three or more days

Circulation and variety of questionnaires

30 days

Feb 2004

Interview with the Ocean Playground officials

a couple weeks

Analysis your data and statement writing

30 days

Mar 2005

Creative quick of the Ocean Park

a couple weeks

Production of the promotion deal of the Sea Park

30 days

22-26 Scar 2004

Business presentation of final draft

-

you Apr 2005

Submission of proposed location for graduation presentation to

-

the FYP planner, Phoebe Person.

26-27 Apr 2004

Submitter of done project

-

May 2004

Oral Presentation

6

Research on transfering of the Hong Kong Ocean Area Corporation – Revised College graduation Proposal

ofto 50346885

Gear List

Tools Video Cameras DSR-150AP DSP three hundred video camera Video Cameras Tripods Sachlter Online video 18 Manfrotto 128/144RC Sachlter Baby Lower-leg Video Cameras Add-ons Wide Angle Len Fijinon 19X Zoom Lenses JVC 5” Displays Track & Dolly Light 800 Watts lighting with stand 2 CARAT lighting with stand HMI Lighting Equipment C-Stands with Gobo Forearms Gel newspaper and poly and dark flat Reflectors Light Metres Spot Meters Audio Equipment Sennheiser Mind Phone Growth Mic (With wind shelf) Sennheiser Cellular Clip Mics

Quantity

one particular 1

you 1 you

1 one particular 1 one particular

2 1 1

5 1 lot 1 you 1

two 1 1

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